Do technological innovations in working conditions influence consumer preferences for chicken meat?

This study examines how information about the introduction of innovative technologies that improve working conditions influences consumers' perceptions and preferences for chicken breast. The study uses a discrete choice experiment to investigate the preferences and willingness to pay (WTP) of...

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Bibliographic Details
Main Authors: Giulia Maesano, Vilma Xhakollari, Maurizio Canavari
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Journal of Agriculture and Food Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S266615432500448X
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