Bilingual corporate websites: From translation to transcreation?

As an increasing number of companies see the world as their marketplace, bilingual and/or multilingual websites are becoming increasingly common, and the demand for translations in this domain is growing. Corporate websites are multimodal, and verbal messages, images, layout and sometimes animations...

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Bibliographic Details
Main Author: Sissel Rike
Format: Article
Language:deu
Published: ZHAW 2013-07-01
Series:JoSTrans: The Journal of Specialised Translation
Online Access:https://www.jostrans.org/article/view/7562
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