Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube Analytics

This study explores the viewing patterns of 17 instructional videos in both a traditional and flipped classroom environment by 732 business students taking an IT-related module. While previous work has concentrated mainly on outputs(e.g. student satisfaction/results), this study focuses on how the n...

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Main Authors: John N. Walsh, Michael P. O'Brien, Darina M. Slattery
Format: Article
Language:Catalan
Published: Universitat de València 2019-06-01
Series:Research in Education and Learning Innovation Archives
Subjects:
Online Access:https://ojs.uv.es/index.php/realia/article/view/15389
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author John N. Walsh
Michael P. O'Brien
Darina M. Slattery
author_facet John N. Walsh
Michael P. O'Brien
Darina M. Slattery
author_sort John N. Walsh
collection DOAJ
description This study explores the viewing patterns of 17 instructional videos in both a traditional and flipped classroom environment by 732 business students taking an IT-related module. While previous work has concentrated mainly on outputs(e.g. student satisfaction/results), this study focuses on how the nature of students’ interactions with videos can be determined through a deep analysis of analytics data. The main findings show that there were less interactions with the instructional videos in the flipped classroom environment compared to the traditional environment, and that videos were used more as a revision aid prior to exams (in both environments) than as an ongoing support to develop skills during term. Implications of this study include the need for regular monitoring of how instructional videos are being used during termand the importance of undertaking a deeper analysis of analytics data as the initial summary data may be misleading.
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issn 2659-9031
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publisher Universitat de València
record_format Article
series Research in Education and Learning Innovation Archives
spelling doaj-art-a94d00b8af4149beb03685d4cdb746522025-08-20T03:34:53ZcatUniversitat de ValènciaResearch in Education and Learning Innovation Archives2659-90312019-06-01022779510.7203/realia.22.1538911562Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube AnalyticsJohn N. Walsh0Michael P. O'Brien1Darina M. Slattery2<p>University of Limerick</p><p>University of Limerick</p><p>University of Limerick</p>This study explores the viewing patterns of 17 instructional videos in both a traditional and flipped classroom environment by 732 business students taking an IT-related module. While previous work has concentrated mainly on outputs(e.g. student satisfaction/results), this study focuses on how the nature of students’ interactions with videos can be determined through a deep analysis of analytics data. The main findings show that there were less interactions with the instructional videos in the flipped classroom environment compared to the traditional environment, and that videos were used more as a revision aid prior to exams (in both environments) than as an ongoing support to develop skills during term. Implications of this study include the need for regular monitoring of how instructional videos are being used during termand the importance of undertaking a deeper analysis of analytics data as the initial summary data may be misleading.https://ojs.uv.es/index.php/realia/article/view/15389learning analyticsYouTube videosvideo-based instructionviewing patternsflipped classroom
spellingShingle John N. Walsh
Michael P. O'Brien
Darina M. Slattery
Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube Analytics
Research in Education and Learning Innovation Archives
learning analytics
YouTube videos
video-based instruction
viewing patterns
flipped classroom
title Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube Analytics
title_full Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube Analytics
title_fullStr Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube Analytics
title_full_unstemmed Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube Analytics
title_short Video Viewing Patterns Using Different Teaching Treatments: A Case Study Using YouTube Analytics
title_sort video viewing patterns using different teaching treatments a case study using youtube analytics
topic learning analytics
YouTube videos
video-based instruction
viewing patterns
flipped classroom
url https://ojs.uv.es/index.php/realia/article/view/15389
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