Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention

Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention

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Bibliographic Details
Main Authors:	Danang Satrio, Sony Heru Priyanto, Albert K.N.A Nugraha
Format:	Article
Language:	English
Published:	NGO “Economic Laboratory for Transition Research” (ELIT) 2020-06-01
Series:	Montenegrin Journal of Economics
Online Access:	http://mnje.com/sites/mnje.com/files/077-091_-_danang_satrio_et_al..pdf
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