Viral Marketing for Cultural Product: The Role of Emotion and Cultural Awareness to Influence Purchasing Intention
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
NGO “Economic Laboratory for Transition Research” (ELIT)
2020-06-01
|
| Series: | Montenegrin Journal of Economics |
| Online Access: | http://mnje.com/sites/mnje.com/files/077-091_-_danang_satrio_et_al..pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|