FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE
The study is devoted to the analysis of changes that occurred in the Ukrainian advertising after the full-scale russian invasion of Ukraine, in particular, the peculiarities of copywriting in the Ukrainian advertising. The study aims to explore and systematize current means of reaching advertisin...
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| Format: | Article |
| Language: | English |
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Borys Grinchenko Kyiv Metropolitan University
2025-06-01
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| Series: | Інтегровані комунікації |
| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/396 |
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| author | Svitlana Vernyhora Nina Vernyhora |
| author_facet | Svitlana Vernyhora Nina Vernyhora |
| author_sort | Svitlana Vernyhora |
| collection | DOAJ |
| description | The study is devoted to the analysis of changes that occurred in the Ukrainian advertising after the full-scale russian invasion of Ukraine, in particular, the peculiarities of copywriting in the Ukrainian advertising.
The study aims to explore and systematize current means of reaching advertising information to the audience in wartime. There are tasks to achieve the study aim: 1) to analyse samples of the Ukrainian advertising created after February 24, 2022; 2) to identify and describe the means and tools of reaching advertising messages to the target audience; 3) to systematize results.
The theoretical significance of the study results will become the basis for new scientific research. The practical results will allow to make relevant adjustments to educational materials.
The study examined commercial advertising of the Ukrainian brands created after February 24, 2022, analysed texts and ideas of chosen advertisements, drew conclusions about the significance of the changes studied and their impact on the Ukrainian society in the future. |
| format | Article |
| id | doaj-art-a930b5ca33114c559213d9133b8d5976 |
| institution | Kabale University |
| issn | 2524-2652 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Borys Grinchenko Kyiv Metropolitan University |
| record_format | Article |
| series | Інтегровані комунікації |
| spelling | doaj-art-a930b5ca33114c559213d9133b8d59762025-08-20T03:50:20ZengBorys Grinchenko Kyiv Metropolitan UniversityІнтегровані комунікації2524-26522025-06-011 (19)191198https://doi.org/10.28925/2524-2652.2025.124FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINESvitlana Vernyhora0https://orcid.org/0000-0001-5418-2987Nina Vernyhora1https://orcid.org/0000-0002-9877-0980Borys Grinchenko Kyiv Metropolitan UniversityBorys Grinchenko Kyiv Metropolitan UniversityThe study is devoted to the analysis of changes that occurred in the Ukrainian advertising after the full-scale russian invasion of Ukraine, in particular, the peculiarities of copywriting in the Ukrainian advertising. The study aims to explore and systematize current means of reaching advertising information to the audience in wartime. There are tasks to achieve the study aim: 1) to analyse samples of the Ukrainian advertising created after February 24, 2022; 2) to identify and describe the means and tools of reaching advertising messages to the target audience; 3) to systematize results. The theoretical significance of the study results will become the basis for new scientific research. The practical results will allow to make relevant adjustments to educational materials. The study examined commercial advertising of the Ukrainian brands created after February 24, 2022, analysed texts and ideas of chosen advertisements, drew conclusions about the significance of the changes studied and their impact on the Ukrainian society in the future.https://intcom.kubg.edu.ua/index.php/journal/article/view/396copywritingukrainian advertisingfull-scale russian invasion of ukraineadvertising text |
| spellingShingle | Svitlana Vernyhora Nina Vernyhora FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE Інтегровані комунікації copywriting ukrainian advertising full-scale russian invasion of ukraine advertising text |
| title | FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE |
| title_full | FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE |
| title_fullStr | FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE |
| title_full_unstemmed | FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE |
| title_short | FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE |
| title_sort | features of ukrainian advertising copywriting after the full scale invasion of russia in ukraine |
| topic | copywriting ukrainian advertising full-scale russian invasion of ukraine advertising text |
| url | https://intcom.kubg.edu.ua/index.php/journal/article/view/396 |
| work_keys_str_mv | AT svitlanavernyhora featuresofukrainianadvertisingcopywritingafterthefullscaleinvasionofrussiainukraine AT ninavernyhora featuresofukrainianadvertisingcopywritingafterthefullscaleinvasionofrussiainukraine |