FEATURES OF UKRAINIAN ADVERTISING COPYWRITING AFTER THE FULL-SCALE INVASION OF RUSSIA IN UKRAINE

The study is devoted to the analysis of changes that occurred in the Ukrainian advertising after the full-scale russian invasion of Ukraine, in particular, the peculiarities of copywriting in the Ukrainian advertising. The study aims to explore and systematize current means of reaching advertisin...

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Bibliographic Details
Main Authors: Svitlana Vernyhora, Nina Vernyhora
Format: Article
Language:English
Published: Borys Grinchenko Kyiv Metropolitan University 2025-06-01
Series:Інтегровані комунікації
Subjects:
Online Access:https://intcom.kubg.edu.ua/index.php/journal/article/view/396
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