Social Media Influencers as “Dirty Workers”: An Explorative Study on How They Use Strategies to Reduce the Moral Taint

Since social media influencers have become popular and monetize their content with the help of advertising deals, they have been associated with morally questionable, deceptive behavior. The list of misconduct is long. It includes, for example, not disclosing sponsored content, withholding negative...

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Bibliographic Details
Main Author: Claudia Gerhards
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251348917
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