Impact of Social Media Use on Segmentation of Dining out Behavior Among Younger Generations: A Case Study in South Korea
This study examined how eating out behavior and variety-seeking tendency in food choice (VARSEEK) differ depending on social network service (SNS) use and recommended information utilization (SURU), focusing on Korean generation Z youth. To this end, participants were categorized as high, middle, or...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
|
| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/13/24/4146 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|