Establishment and development of the marketing management concept in modern conditions: European experience
The article examines the process of formation and development of the concept of marketing management in modern conditions, taking into account the European experience. The implementation of marketing management at enterprises is presented in the context of the development of modern client-oriented t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2024-08-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/308970 |
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