THE APPLICATION OF SOCIAL MARKETING IN SOCIAL WORK

The paper presents the practical significance and application of social marketing in social work. Aimed at improving the quality of life for individuals and communities, social marketing and social work are closely connected. Social marketing, on the one hand, uses marketing techniques to change beh...

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Bibliographic Details
Main Authors: Ljubinka Lazić, Svetlana Terzić
Format: Article
Language:English
Published: Tuzla Faculty of Education and Rehabilitation, University of Tuzla 2025-07-01
Series:Research in Education and Rehabilitation
Subjects:
Online Access:https://rer.ba/index.php/rer/article/view/251/158
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