Using behavioural science to design public health social media campaigns
Communicating health risks via social media is an important objective for public health organisations. Behavioural science theoretical constructs can help enhance the design, implementation and evaluation of social media campaigns. In this Practice article, we document the WHO’s experience in develo...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMJ Publishing Group
2025-08-01
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| Series: | BMJ Global Health |
| Online Access: | https://gh.bmj.com/content/10/8/e018553.full |
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