INFLUENCE MARKETING AS AN EFFECTIVE TOOL FOR ATTRACTING CONSUMERS

INFLUENCE MARKETING AS AN EFFECTIVE TOOL FOR ATTRACTING CONSUMERS

The purpose of the article is to justify the importance of the company’s implementation of the partner program as an influencer marketing tool aimed at improving the company’s marketing communication system. The conducted analysis showed that the current state of companies’ marketing communicati...

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Bibliographic Details
Main Authors: Svitlana S. Yaremenko, Iryna V. Taranenko, Valentyna M. Shevchenko, Mariia O. Kuzmenko
Format: Article
Language:English
Published: Alfred Nobel University Publisher 2023-12-01
Series:Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku
Subjects:
influence marketing
consumers
partner program
communications
loyalty
efficiency
Online Access:https://eurodev.duan.edu.ua/images/PDF/2023/2/12.pdf
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https://eurodev.duan.edu.ua/images/PDF/2023/2/12.pdf

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