How gratitude and admiration differently enhance sustainable consumer behavior
Prior research indicates that various emotions linked to distinct values can result in unique consumer behaviors. The research is based on the discrete emotion theory, human value theory, and the theory of emotional-value consistency. It uses the experimental method to explore the influence of two c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1584263/full |
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