Enhancing Tablet Product Experience on AliExpress
In the competitive e-commerce landscape, understanding customer experience is critical for businesses to enhance satisfaction and drive sales, particularly for tablet products. This study provides in-depth insights into customer experiences with tablet products on the AliExpress platform by analyzi...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2024-09-01
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| Series: | Jurnal Teknik Industri |
| Subjects: | |
| Online Access: | https://jurnalindustri.petra.ac.id/index.php/ind/article/view/28271 |
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| _version_ | 1841555771703164928 |
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| author | Mukhtar Adan Isak Pringgo Widyo Laksono Eko Pujiyanto |
| author_facet | Mukhtar Adan Isak Pringgo Widyo Laksono Eko Pujiyanto |
| author_sort | Mukhtar Adan Isak |
| collection | DOAJ |
| description |
In the competitive e-commerce landscape, understanding customer experience is critical for businesses to enhance satisfaction and drive sales, particularly for tablet products. This study provides in-depth insights into customer experiences with tablet products on the AliExpress platform by analyzing 4,469 online reviews through sentiment analysis and topic modeling. The sentiment analysis reveals that while a significant portion of reviews are neutral to slightly negative, the overall sentiment is positive, indicating general satisfaction. Topic modeling uncovers key themes, with positive discussions centered around fast delivery, value for money, and children's enjoyment, while negative themes highlight issues with screen performance, customs processes, and unexpected taxes, particularly for Brazilian customers. Temporal analysis shows dynamic spikes in topics like fast delivery and cost-benefit during specific periods. These findings provide actionable guidance for businesses and manufacturers to optimize tablet quality, logistics, and marketing strategies to meet the needs and preferences of their target audience better.
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| format | Article |
| id | doaj-art-a752a3a2363b4a5487a34da355da2962 |
| institution | Kabale University |
| issn | 1411-2485 2087-7439 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Teknik Industri |
| spelling | doaj-art-a752a3a2363b4a5487a34da355da29622025-01-08T03:19:54ZengPetra Christian UniversityJurnal Teknik Industri1411-24852087-74392024-09-0126210.9744/jti.26.2.171-180Enhancing Tablet Product Experience on AliExpressMukhtar Adan Isak0Pringgo Widyo Laksono1Eko Pujiyanto2Universitas Sebelas MaretUniversitas Sebelas MaretUniversitas Sebelas Maret In the competitive e-commerce landscape, understanding customer experience is critical for businesses to enhance satisfaction and drive sales, particularly for tablet products. This study provides in-depth insights into customer experiences with tablet products on the AliExpress platform by analyzing 4,469 online reviews through sentiment analysis and topic modeling. The sentiment analysis reveals that while a significant portion of reviews are neutral to slightly negative, the overall sentiment is positive, indicating general satisfaction. Topic modeling uncovers key themes, with positive discussions centered around fast delivery, value for money, and children's enjoyment, while negative themes highlight issues with screen performance, customs processes, and unexpected taxes, particularly for Brazilian customers. Temporal analysis shows dynamic spikes in topics like fast delivery and cost-benefit during specific periods. These findings provide actionable guidance for businesses and manufacturers to optimize tablet quality, logistics, and marketing strategies to meet the needs and preferences of their target audience better. https://jurnalindustri.petra.ac.id/index.php/ind/article/view/28271Customer experiencetablet productsonline reviewssentiment analysis |
| spellingShingle | Mukhtar Adan Isak Pringgo Widyo Laksono Eko Pujiyanto Enhancing Tablet Product Experience on AliExpress Jurnal Teknik Industri Customer experience tablet products online reviews sentiment analysis |
| title | Enhancing Tablet Product Experience on AliExpress |
| title_full | Enhancing Tablet Product Experience on AliExpress |
| title_fullStr | Enhancing Tablet Product Experience on AliExpress |
| title_full_unstemmed | Enhancing Tablet Product Experience on AliExpress |
| title_short | Enhancing Tablet Product Experience on AliExpress |
| title_sort | enhancing tablet product experience on aliexpress |
| topic | Customer experience tablet products online reviews sentiment analysis |
| url | https://jurnalindustri.petra.ac.id/index.php/ind/article/view/28271 |
| work_keys_str_mv | AT mukhtaradanisak enhancingtabletproductexperienceonaliexpress AT pringgowidyolaksono enhancingtabletproductexperienceonaliexpress AT ekopujiyanto enhancingtabletproductexperienceonaliexpress |