Understanding users’ gratification factors influence on fashion purchase behavior: mediating effect of attitude towards social media advertising
Social media increasingly shapes people’s thoughts and actions. From a social media advertising perspective, users’ gratification factors influence their purchasing behavior. This study aims to investigate factors that could influence an individual’s online behavioral intentions to purchase fashiona...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-06-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22236/IM_2025_02_Thein.pdf |
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