Losing control: The effects of social media fatigue, privacy concerns and psychological reactance on social media advertising

The past decade has seen rising concerns about data privacy on social media platforms (SMP). Recent research (Huo, Liu & Min, 2021; Dodoo & Wen, 2020; Youn & Kim, 2019b), has suggested a growing interest in social media fatigue (SMF), whose novelty makes it challenging to und...

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Bibliographic Details
Main Author: Nathalie Nicola
Format: Article
Language:English
Published: Istanbul University Press 2022-12-01
Series:Connectist Istanbul University Journal of Communication Sciences
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/49CE26142EC8471E94517FB309E97ED3
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