Designing Customer Analytics Dashboard in Smart Device Retail Using Power BI

Designing Customer Analytics Dashboard in Smart Device Retail Using Power BI

The adoption of data analytics has led to a paradigm shift in business decision-making, moving from intuition-based to data-driven strategies. Specifically in customer analytics, metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSS), and Repeat Purchase Rate (RPR) are widely us...

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Bibliographic Details
Main Author: Reza Rahutomo
Format: Article
Language:English
Published: Informatics Department, Faculty of Computer Science Bina Darma University 2025-06-01
Series:Journal of Information Systems and Informatics
Subjects:
business analytics
customer analytics
power bi
dashboard
data analysis
Online Access:https://journal-isi.org/index.php/isi/article/view/1114
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