Designing Customer Analytics Dashboard in Smart Device Retail Using Power BI
The adoption of data analytics has led to a paradigm shift in business decision-making, moving from intuition-based to data-driven strategies. Specifically in customer analytics, metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSS), and Repeat Purchase Rate (RPR) are widely us...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Informatics Department, Faculty of Computer Science Bina Darma University
2025-06-01
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| Series: | Journal of Information Systems and Informatics |
| Subjects: | |
| Online Access: | https://journal-isi.org/index.php/isi/article/view/1114 |
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