eWOM as a key factor in consumer intent to visit a destination: The moderating role of trust
Purpose – Considering the intangible nature of tourism services prior to consumption, effective communication and experience exchange with other users are of critical importance. The rise in digital media usage, with the credibility of WOM communication, has led to the increasing role and significa...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2025-05-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.htmanagementvb.com/index.php/HITM/article/view/334 |
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