B2C AND B2B PLATFORM MODEL-BASED DETERMINANTS OF RUSSIAN INDUSTRIAL COMPANIES’ STRATEGY CHOICES FOR ENTERING FOREIGN MARKETS
The article presents an overview of a number of parameters and factors influencing the choice and formation of strategies for the entry of Russian industrial enterprises into international markets based on platform models of interaction in the B2C and B2B segments. This focus makes it possible to de...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economics Publishing House
2024-08-01
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| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/1108 |
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