The Environment and Features of Digital Place-Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media
Despite the substantial growth in digital out-of-home media and the promising potential of digital place-based media, there is a limited understanding of this medium at minibus taxi ranks. The scholarly literature mostly neglects transit advertising’s digital transformation, while practitioners are...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Advances in Human-Computer Interaction |
| Online Access: | http://dx.doi.org/10.1155/2024/3984159 |
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