The Environment and Features of Digital Place-Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media
Despite the substantial growth in digital out-of-home media and the promising potential of digital place-based media, there is a limited understanding of this medium at minibus taxi ranks. The scholarly literature mostly neglects transit advertising’s digital transformation, while practitioners are...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
|
| Series: | Advances in Human-Computer Interaction |
| Online Access: | http://dx.doi.org/10.1155/2024/3984159 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|