The impact of varied green benefits appeals on consumer preferences for green home appliances — Experiment evidence from China
Irrational decision-making by consumers when purchasing green home appliances has led to significant energy waste. While debates continue regarding the effectiveness of green benefit appeals (monetary benefit appeals, environmental benefit appeals, and combined benefit appeals), the role of benefit...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825001145 |
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