The Influence of Perception of Halal Labels and Brand Image on Cosmetic Purchasing Decisions Among Millennials

The Influence of Perception of Halal Labels and Brand Image on Cosmetic Purchasing Decisions Among Millennials

The cosmetics industry consistently requires up-to-date research to develop effective marketing strategies that attract consumers and build their trust. This research aims to analyze how Millennials perceive halal labels and brand image in relation to their purchasing decisions for cosmetics. The st...

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Bibliographic Details
Main Authors: Abdul Hakim, Hajar Sugihantoro, Novia Maulina, Achmad Nasichuddin, Abdul Malik Setiawan, Diah Ayu Nicotiana
Format: Article
Language:English
Published: Halal Center UIN Sunan Gunung Djati Bandung 2024-08-01
Series:Indonesian Journal of Halal Research
Subjects:
brand image
cosmetics
halal labels
purchasing decisions
sem-pls
Online Access:https://journal.uinsgd.ac.id/index.php/ijhar/article/view/37077
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