Company Image as an Employer on Poland’s Mobile Telecommunication Market and Its Relationship with Consumer Recommendations
Objective: The objective of the article is to answer the research question whether there exists any correlation between the image of a company as an employer and consumers’ recommending its offer. Research Design & Methods: Survey questionnaire conducted on a group of 896 res...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2020-06-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/eber/article/view/805 |
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