CUSTOMER RELATIONSHIP MANAGEMENT TOOLS AND ORGANIZATIONAL PERFORMANCE OF COMMERCIAL BANKS IN SOUTHWEST, NIGERIA
The purpose of the study was to examine the extent at which customer relationship management tools influence the organizational performance of commercial banks in Southwest, Nigeria. The study was carried out using the descriptive research design of the survey type. The population of the study was...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kwara State University, Malete Nigeria
2024-10-01
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| Series: | Malete Journal of Accounting and Finance |
| Subjects: | |
| Online Access: | https://majaf.com.ng/index.php/majaf/article/view/148 |
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