Construction and optimization of the digital marketing ecosystem for Baijiu enterprises: A case study of Kweichow Moutai Group
With the rapid development of digital economy, the traditional marketing model of Baijiu enterprises has been difficult to meet the needs of consumers in the new era. Facing the digital wave, the Baijiu industry has explored digital transformation to enhance brand influence and market competitivenes...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editorial Department of China Brewing
2025-03-01
|
| Series: | Zhongguo niangzao |
| Subjects: | |
| Online Access: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-3-299.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|