The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia

The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was meas...

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Bibliographic Details
Main Authors: Grace Shalini A/P Radhakrishnan, Abdul Basit, Zubair Hassan
Format: Article
Language:English
Published: University of Warsaw 2018-01-01
Series:Journal of Marketing and Consumer Behaviour in Emerging Markets
Subjects:
Online Access:https://press.wz.uw.edu.pl/jmcbem/vol2018/iss1/3/
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