The usefulness of big data in creating innovations. The example of Google Trends

A huge amount of data is collected by search engines. According to estimates, the Google search engine, which is dominant on the market, receives billions of search requests daily. Of particular note is that a large part of the collected data is available through the Google Trends service. As a con...

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Bibliographic Details
Main Author: Joanna Hernik
Format: Article
Language:English
Published: AGH UNIVERSITY PRESS 2023-02-01
Series:Managerial Economics
Online Access:https://journals.agh.edu.pl/manage/article/view/5283
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