Antecedents to Customer Retention in a Corporate Context

Antecedents to Customer Retention in a Corporate Context

Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested a theoretical model considering the constructs: perceived value, service provider reputation, trust, and switching costs as antecedents to cu...

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Bibliographic Details
Main Authors: Luciene Eberle, Gabriel Sperandio Milan, Celso Augusto de Matos
Format: Article
Language:English
Published: FUCAPE Business School 2016-01-01
Series:BBR: Brazilian Business Review
Subjects:
perceived value
reputation
trust
switching costs
customer retention
Online Access:http://www.redalyc.org/articulo.oa?id=123043477001
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