Cruise passengers’ perceived value and willingness to recommend
This paper evaluates cruise passengers perceived value, satisfaction and willingness to recommend a cruise to someone. Passengers aboard an underway ship cruising the Caribbean were surveyed. Regression analyses revealed that, not surprisingly, perceived value and service quality aboard the ship...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2016-01-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/714/pdf_7 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This paper evaluates cruise passengers perceived value, satisfaction
and willingness to recommend a cruise to someone. Passengers
aboard an underway ship cruising the Caribbean were surveyed.
Regression analyses revealed that, not surprisingly, perceived value
and service quality aboard the ship are key determinants of willingness
to recommend a cruise to someone else. More interestingly, however,
the quality of the food aboard the ship and the degree to which
cruisers found the destinations to be relaxing were also significant
indicators. Implications for future research |
|---|---|
| ISSN: | 2182-8466 |