Startup engagement: a strategy framework for established companies

Purpose – Established companies often engage with startups as a way to improve their innovation performance. While there has been extensive discussion on the reasons, modes, and expected outcomes of these initiatives, there is still a need to understand more about how corporate engagements with star...

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Bibliographic Details
Main Authors: Raoni Barros Bagno, Gina Colarelli O’Connor, Mario Sergio Salerno, Julio Cezar Fonseca de Melo
Format: Article
Language:English
Published: Emerald Publishing 2024-08-01
Series:Innovation & Management Review
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Online Access:https://www.emerald.com/insight/content/doi/10.1108/INMR-07-2022-0093/full/pdf
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