Médias, ethnomarketing et segmentation de l’espace public
The democratisation of access to new ICTs has helped diversify the expressions and use of the ethnic media. The diversification of the ethnic media encouraged identity entrepreneurs to use the specialised media to serve ads and information about their products and goods. This paper outlines the impl...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Association de Recherche en Technologies de l’Information et de la Communication
2012-11-01
|
| Series: | Tic & Société |
| Subjects: | |
| Online Access: | https://journals.openedition.org/ticetsociete/1213 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|