Segmentation Using the Situational Theory of Publics: Breast Cancer Publics in Turkey
This study aims to segment the breast cancer publics in Turkey based on their communicationbehavior. In addition to this purpose, the study seeks to identify reason-based behaviors that may affectcommunication behavior. Based on the Situational Theory of Publics (STP) and the Theory of ReasonedActio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2021-06-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1332225 |
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