Segmentation Using the Situational Theory of Publics: Breast Cancer Publics in Turkey

Segmentation Using the Situational Theory of Publics: Breast Cancer Publics in Turkey

This study aims to segment the breast cancer publics in Turkey based on their communicationbehavior. In addition to this purpose, the study seeks to identify reason-based behaviors that may affectcommunication behavior. Based on the Situational Theory of Publics (STP) and the Theory of ReasonedActio...

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Bibliographic Details
Main Authors: Esra Bozkanat, Ayla Okay
Format: Article
Language:English
Published: Marmara University 2021-06-01
Series:Türkiye İletişim Araştırmaları Dergisi
Subjects:
nedene dayalı eylem teorisi
kamu segmentasyonu
meme kanseri
kamuların durumsal kuramı
sağlık iletişimi
situational theory of publics
theory of reasoned action
public segmentation
breast cancer
health communication
Online Access:https://dergipark.org.tr/tr/download/article-file/1332225
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https://dergipark.org.tr/tr/download/article-file/1332225

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