PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION

This study aims to know the effect of the effects of the five dimensions of product quality on consumer chemicals purchase decisions of CV. Prasida Jaya. Multiple Linear Regression analysis of SPSS has been used in this study, the population in this study are consumers who have purchased chemicals...

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Bibliographic Details
Main Authors: Hartono Indrawan Wijaya, Dewi Mustikasari Immanuel
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-12-01
Series:Jurnal Performa
Subjects:
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/4305
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