ENHANCING INSURANCE SERVICES IN SERBIA WITH APPLICATION OF THE SERVQUAL MODEL

ENHANCING INSURANCE SERVICES IN SERBIA WITH APPLICATION OF THE SERVQUAL MODEL

This paper tries to highlight the importance of identifying dimensions of service quality and their impact on the satisfaction and loyalty of users of services provided by insurance companies in the Republic of Serbia. The focus of the study is on analyzing the key parameters of service quality and...

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Bibliographic Details
Main Authors: Jelena Premović, Marko Pavlović, Marijana Milunović
Format: Article
Language:English
Published: University PIM Banja Luka 2025-05-01
Series:STED Journal
Subjects:
Insurance services
Serbia
consumer behavior
satisfaction
the Servqual model
Online Access:https://stedjournal.com/article/128
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