ENHANCING INSURANCE SERVICES IN SERBIA WITH APPLICATION OF THE SERVQUAL MODEL
This paper tries to highlight the importance of identifying dimensions of service quality and their impact on the satisfaction and loyalty of users of services provided by insurance companies in the Republic of Serbia. The focus of the study is on analyzing the key parameters of service quality and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University PIM Banja Luka
2025-05-01
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| Series: | STED Journal |
| Subjects: | |
| Online Access: | https://stedjournal.com/article/128 |
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