Factors influencing the sustainability of university-incubated agribusinesses: the role of stigma failure, personality and motivation in Kenya

This study explored the motivations behind university students’ participation in university incubation programs (UIPs), and examines how in addition, personality and stigma failure impact the sustainability of their agribusiness. Using a multistage sampling technique, 272 student respondents from se...

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Bibliographic Details
Main Authors: Racheal Gladys Nakiganda, Dickson Otieno Okello, Hillary Kiplangat Bett
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2447410
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