Exploring consumer intentions to purchase organic food with the health belief model and theory of planned behavior

Abstract Food consumption depletes natural resources, pollutes ecosystems, and generates waste, significantly impacting sustainability and the environment. Traditional agriculture, reliant on synthetic fertilizers, pesticides, and excessive water use, contaminates water sources, harms biodiversity,...

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Bibliographic Details
Main Authors: Shrish Singh, Vijay Kumar Jain, Hemraj Verma, Preeti Sharma
Format: Article
Language:English
Published: Springer 2025-08-01
Series:Discover Food
Subjects:
Online Access:https://doi.org/10.1007/s44187-025-00559-4
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