Mobile banking acceptance model for Generation Z: The role of trust, self-efficacy, and enjoyment

Mobile banking acceptance model for Generation Z: The role of trust, self-efficacy, and enjoyment

Research aims: This research aims to develop a model that explains m-banking acceptance behavior, especially for Generation Z, which is driven by perceptions of trust, self-efficacy, and enjoyment. Design/Methodology/Approach: The population was Generation Z as users of m-banking in Indonesia. The d...

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Bibliographic Details
Main Authors: Azmi Fitriati, Naelati Tubastuvi, Rina Mudjiyanti, Sri Wahyuni, Venus C. Ibarra
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2024-09-01
Series:Journal of Accounting and Investment
Subjects:
enjoyment
generation z
self-efficacy
technology acceptance model
trust
Online Access:https://journal.umy.ac.id/index.php/ai/article/view/21639
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https://journal.umy.ac.id/index.php/ai/article/view/21639

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