Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention
Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a resul...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2016-01-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2016/iss2/6/ |
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| _version_ | 1850191882465837056 |
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| author | Abdulrauf Animashaun Tarila Iman Tunkarimu Omkar Dastane |
| author_facet | Abdulrauf Animashaun Tarila Iman Tunkarimu Omkar Dastane |
| author_sort | Abdulrauf Animashaun |
| collection | DOAJ |
| description | Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a result leads to customer loyalty and retention for convenience stores in Malaysia. Independent variables such as functional, conditional, social, emotional and economic values were taken into account; the number of 200 customers were sampled, using a blend of explanatory and descriptive research design and a quantitative research method. The reliability was measured ranging from (α =.560-.966) using Cronbach’s alpha. The application of descriptive statistics and correlation analysis was intended to explain the relationship between the independent and dependent variables of the research, whereas the inferential statistics and linear regression were used to test the hypotheses; with a signifi cance level p ≤ 0/05 whereby the fi ndings of the research showed that economic value has a high infl uence on customer satisfaction as well as loyalty and retention. However, based on the fi ndings customers are highly infl uenced by the economic value they get from a convenience store. Among the realistic contributions are positioning value pricing, formulating a strategy that encourages convenience value, connects to customers’ emotions during shopping and also creates a diverse approach that sets a convenience store apart from another. However, there is a need for future studies to extend the model of this research by adding other perceptions such as demographic features of the consumers.
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| format | Article |
| id | doaj-art-a28280ac4ce24a95a7ab8d2c6187f2c1 |
| institution | OA Journals |
| issn | 2449-6634 |
| language | English |
| publishDate | 2016-01-01 |
| publisher | University of Warsaw |
| record_format | Article |
| series | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| spelling | doaj-art-a28280ac4ce24a95a7ab8d2c6187f2c12025-08-20T02:14:45ZengUniversity of WarsawJournal of Marketing and Consumer Behaviour in Emerging Markets2449-66342016-01-012016242710.7172/2449-6634.jmcbem.2016.2.1Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and RetentionAbdulrauf Animashaun0Tarila Iman Tunkarimu1Omkar Dastane2Lord Ashcroft International Business School, FTMS Malaysia Center Anglia Ruskin UniversityLord Ashcroft International Business School, FTMS Malaysia Center Anglia Ruskin UniversitySchool of Accounting & Business Management FTMS Global MalaysiaNumerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a result leads to customer loyalty and retention for convenience stores in Malaysia. Independent variables such as functional, conditional, social, emotional and economic values were taken into account; the number of 200 customers were sampled, using a blend of explanatory and descriptive research design and a quantitative research method. The reliability was measured ranging from (α =.560-.966) using Cronbach’s alpha. The application of descriptive statistics and correlation analysis was intended to explain the relationship between the independent and dependent variables of the research, whereas the inferential statistics and linear regression were used to test the hypotheses; with a signifi cance level p ≤ 0/05 whereby the fi ndings of the research showed that economic value has a high infl uence on customer satisfaction as well as loyalty and retention. However, based on the fi ndings customers are highly infl uenced by the economic value they get from a convenience store. Among the realistic contributions are positioning value pricing, formulating a strategy that encourages convenience value, connects to customers’ emotions during shopping and also creates a diverse approach that sets a convenience store apart from another. However, there is a need for future studies to extend the model of this research by adding other perceptions such as demographic features of the consumers. https://press.wz.uw.edu.pl/jmcbem/vol2016/iss2/6/customer perceived valuecustomer satisfactioncustomer loyalty and retentionconvenience storesmalaysian retail |
| spellingShingle | Abdulrauf Animashaun Tarila Iman Tunkarimu Omkar Dastane Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention Journal of Marketing and Consumer Behaviour in Emerging Markets customer perceived value customer satisfaction customer loyalty and retention convenience stores malaysian retail |
| title | Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention |
| title_full | Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention |
| title_fullStr | Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention |
| title_full_unstemmed | Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention |
| title_short | Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention |
| title_sort | customer perceived value towards convenience stores in malaysia the infl uence on customer satisfaction loyalty and retention |
| topic | customer perceived value customer satisfaction customer loyalty and retention convenience stores malaysian retail |
| url | https://press.wz.uw.edu.pl/jmcbem/vol2016/iss2/6/ |
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