Customer Perceived Value Towards Convenience Stores in Malaysia: The Infl uence on Customer Satisfaction, Loyalty and Retention
Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a resul...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2016-01-01
|
| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2016/iss2/6/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|