The Influence of Brand Activism on Consumer Loyalty and Social Change

The Influence of Brand Activism on Consumer Loyalty and Social Change

This study investigates the influence of brand activism on consumer loyalty and perceived social change, with a particular emphasis on the Indonesian consumer context. In an era increasingly shaped by value-oriented consumption, brand activism has evolved as a strategic corporate response that exte...

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Bibliographic Details
Main Authors: Abdul Rahman Arie Wicaksono, Erick Lauren Ray, Bayu Giri Prakosa
Format: Article
Language:English
Published: Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2025-05-01
Series:Society
Subjects:
Brand Activism
Brand Authenticity
Consumer Loyalty
Perceived Social Change
Values-Based Marketing
Online Access:https://societyfisipubb.id/index.php/society/article/view/841
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https://societyfisipubb.id/index.php/society/article/view/841

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