Roles de género: hegemonía y estética en los anuncios publicitarios para niños y niñas presentes en Chanchito

Gender roles, understood as social constructs, prototypes of what "should be" that are taught and reinforced from childhood, are part of the notions that have been addressed by advertising since the 1930s, to establish the behaviors and habits expected of men and women, a distinction also...

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Bibliographic Details
Main Authors: Victoria Eugenia Peters-Rada, Lucy Johana González-Buitrago
Format: Article
Language:English
Published: Fundación de Estudios Superiores Comfanorte 2022-01-01
Series:Mundo Fesc
Subjects:
Online Access:https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1196
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