Mining Customer Experiences of Hybrid Customized Cultural Fashion: The Case of High-End Qipaos for Weddings
Consumer experiences with cultural fashion for special events often involve heightened expectations, with satisfied customers typically demonstrating increased brand engagement and loyalty. Traditional cultural attire, such as the Chinese Qipao, is widely recognized as quintessential for expressing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/4/174 |
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