Online purchase intentions of affluent women: blending African beliefs, consumer vanity and luxury beauty products online purchase intentions
With the growing popularity of online shopping and the increasing demand for luxury beauty products, understanding the underlying cultural factors influencing consumer behaviour becomes crucial for marketers and researchers alike. This study aims to investigate the influence of African social axioms...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2451119 |
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