PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST

PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST

Abstract : This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling technique which has criteria of peo...

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Bibliographic Details
Main Authors: Michelle Angelique Maharani, Christina Whidya Utami, Gladys Greselda Gosal
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-03-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2151
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