PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST
Abstract : This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling technique which has criteria of peo...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-03-01
|
| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2151 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|